Creative Direction

The objective was to design a logo that encapsulates the essence of healing, recovery, and renewal, reflecting the company’s mission to support individuals and couples navigating the aftermath of betrayal. The logo needed to convey a sense of hope, resilience, and the potential for positive change.

For this logo I opted for a design that combined elements representing individuality and togetherness, ensuring it was not too complex or abstract. The rectangle represents adaptability as it is adapting to each of the words. “Living Through” goes through the rectangle and represents the your clients going “through” their own journey. Paths are continuous and long lasting. The continuous nature of the rectangle represents the path that your clients are taking I also used a color scheme that was both soothing and uplifting to instill a sense of hope and positivity.